Data Types

In UX research, the 'Data Type' refers to the kind of information you are trying to collect. Think of it as choosing between understanding the human story behind a problem versus measuring the mathematical scale of that problem.

• Qualitative: Focuses on the "why" and "how." Non-numerical.
• Quantitative: Focuses on the "what" and "how many." Numbers and metrics.
• Mixed Method: Combines both to get scale and reasons.

Research Stages

The 'Research Stage' indicates where your product or feature is in its lifecycle.

• Discovery: Early-stage before a product exists.
• Formative: Conducted while building/designing.
• Evaluative: Conducted on a finished/live product.

Research Methods

A 'Research Method' is the specific technique you use. Once you identify your Data Type and Stage, choosing a method is simply grabbing the right tool from your toolbox.